Strategic Expertise

I don't just build websites. I architect revenue systems that work.

Where most see "projects," I see measurable business outcomes.

Request Your Systems Audit

Three Areas of Strategic Impact

Where engineering precision meets business transformation

Digital Foundation

Building the digital foundation for SMEs to transition from nothing to something

The Business Problem:

Your business has no digital presence. You know the value of digital presence but you're missing out on online traffic and potential customers. You're not sure where to start or how to get started.

Strategic Outcomes:
  • A SEO optimized website that is designed to convert visitors into customers
  • A social media presence that is designed to convert visitors into customers
  • A content strategy that is designed to convert visitors into customers
  • A email marketing strategy that is designed to convert visitors into customers

Revenue Optimization (CRO)

Applying technical audits to find and fix conversion leaks in E-commerce funnels

The Business Problem:

You're spending money on ads and getting traffic, but 75%+ abandon at checkout. Every dollar spent on marketing is bleeding revenue through invisible conversion leaks. You're guessing what to fix instead of knowing.

Strategic Outcomes:
  • Data-driven identification of the exact points where revenue is lost
  • 12-40% lift in conversion rates through systematic funnel optimization
  • Higher average order values and customer lifetime value
  • Marketing ROI multiplier—same traffic, 2-3x more revenue

Workflow Automation

Architecting the "Business Brain" using AI and automation to eliminate human error and manual overhead

The Business Problem:

Your team spends 40+ hours per week on repetitive tasks: data entry, inventory updates, order processing, customer follow-ups. These manual processes introduce errors, slow down fulfillment, and create scaling bottlenecks.

Strategic Outcomes:
  • 40-60 hours/month of operational time reclaimed from automation
  • Zero-error rate on automated processes (inventory, orders, notifications)
  • AI-ready infrastructure positioned for the next generation of intelligent automation
  • Ability to scale operations without scaling headcount

The Systems Audit

The only way to work with me

I don't guess. I diagnose.

Every partnership begins with a comprehensive audit of your current digital infrastructure. I identify the exact revenue leaks, operational bottlenecks, and automation opportunities hiding in your business. No generic proposals. No cookie-cutter solutions. Just engineering-grade analysis of what's costing you money—and how to fix it.

Conversion Funnel Analysis

Where are you losing revenue in the buyer journey?

Manual Process Audit

Which workflows are wasting your team's time?

What You'll Receive:
  • Quantified revenue leak analysis
  • Prioritized optimization roadmap
  • Technical architecture recommendations
  • Automation opportunity assessment
  • ROI projections for proposed changes
  • Implementation timeline and scope
Request Your Systems Audit

No generic checklists. No guesswork. Just engineering precision applied to your specific business.

Who This Is For

I work with business owners who understand the value of systems

Service Businesses & E-commerce ($50K-$2M)

Established digital presences or stores with traffic but conversion problems. You know there's money being left on the table—you just don't know where.

Operations-Heavy Businesses

Spending 40+ hours/month on manual processes that should be automated. Your team's time is worth more than data entry.

Growth-Stage Companies

Current systems can't scale. Marketing wants to drive more traffic, but operations would leak revenue under the load.

ROI-Focused Decision Makers

You measure success in revenue recovered, time saved, and processes automated—not in "website redesigns."

Ready to Find Your Revenue Leaks?

Every dollar you're losing to poor conversions or manual processes is a dollar the systems audit is designed to help you recover. The result starts with a diagnostic.

Request Your Systems Audit

No sales pitch. No generic recommendations. Just data-driven analysis of your specific revenue leaks.

Common Questions

Developers build what you ask for. I diagnose what you actually need. My engineering background means I see systems, not tasks. I identify revenue leaks, architect solutions, and deliver measurable ROI—not just "completed features."

I specialize in Shopify but am platform-agnostic. My focus is solving business problems—the platform is just a tool. If your problem requires custom infrastructure, I build it. If Shopify solves it better, I use Shopify. Technology serves the outcome.

Yes, I build websites that are not E-commerce. I build websites for service businesses and brick and mortar businesses that have no digital presence.

I don't have fixed packages because every business's revenue leaks are different. After the systems audit, you receive a custom scope with ROI projections. Investment is based on the financial impact we're targeting—not hourly rates or feature lists.

SME E-commerce businesses doing $50K-$2M in annual revenue. This range allows for meaningful impact without enterprise-level bureaucracy. If your operations are manual and your conversions are leaking, we should talk.

No. I'm not a task-based freelancer. I solve business-level problems through systems architecture. If you need someone to "update the homepage" or "add a feature," I'm not the right fit. If you need someone to find why you're losing $10k/month to cart abandonment, we should talk.

Based in Malaysia. I work remotely with clients globally via video calls, shared documentation, and async communication. Systems work doesn't require physical presence—it requires engineering precision and clear documentation.