Wasp MMA Gym: From Web Traffic to Membership Signup
How a basic website with lead funnel generated MYR5k-MYR10k/month in membership and Personal Training sales
Problem vs. Profit
| Before: The Revenue Leak | After: System Recovery |
|---|---|
|
0% Website Traffic
No digital presence |
5k+ First Month Organic Website Traffic
SEO optimized website with lead funnel with 0% ad spend |
|
High-Friction Signup
No clear path from interest to booking |
Streamlined Flow
Clear CTA to contact form to follow-up |
|
Reliant on ad spend to generate leads
No organic traffic |
No Reliance on Ad Spend
Stopped spending on ad spend after 3 months |
The Revenue Leak
Wasp MMA Gym had built a strong local reputation through word-of-mouth, but their growth was bottlenecked by an invisible problem: 0% of digital traffic and heavy reliance on ad spend to generate leads before they could even speak to someone.
The manual process looked like this:
- Interested prospect searches "MMA gym near me"
- Finds gym through word-of-mouth but can't find information online
- Contact during non-business hours → no answer
- Waits 24+ hours for callback → urgency dies
- Moves on to competitor with better online presence
Estimated Cost of the Leak:
MYR5,000-MYR10,000/month in lost membership and personal training sales from prospects who never converted due to lack of online presence.
The System Built
I architected a basic website with lead gen funnel that eliminated the human bottleneck:
1. SEO-Optimized Landing Page
Clear service descriptions, fun and welcoming website, instructor profiles—all indexed for local search
2. Lead Funnel
Clear CTA to contact form to follow-up with the prospect through whatsapp
3. SEO Optimization
SEO optimized website with lead funnel with 0% ad spend and 5k+ first month organic website traffic
4. Mobile-Responsive Design
85% of local searches happen on mobile—optimized for on-the-go browsing
System Stack:
System Outcomes
Increase in Lead Velocity
Seamless funnel from lead to inquiries in <1st hour response time vs. 12+ hour manual delays
Saved Per Month
No need to spend money on ad spend to generate leads
Click-Through Rate
From Google search—above industry average of 3-5%
Qualified Leads/Month
Consistent personal training inquiries through organic search
The Consultant's Insight
"Lack of online presence is the #1 predictor of business irrelevance a.k.a ghost business. You are only known by those who know you. For business continuity and growth, I built a basic website with lead funnel to help Wasp MMA Gym get started with online presence and generate leads."
"Brendan is an excellent communicator that is sharp on understanding our business pain points and he delivered beyond expectations with tremendous value. Would highly recommend him to anyone!"
— Claire Li
Co-Founder, Wasp MMA Gym
Financial Impact
The Revenue Leak
0% of leads dropped off due to lack of online presence
Estimated monthly loss in membership and personal training sales
Revenue Recovered
- 250% increase in lead velocity
- ~RM1,000/month saved
- 4+ qualified leads/month consistently
- 6.5% CTR from organic search
ROI Timeline
System paid for itself within the first 3-months through increased lead conversion and operational efficiency.
Project Details
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